There are 10 kinds of people…

… Those that understand binary and those that don’t.

More and more communication is taking place online and so online advertising spend is increasing rapidly. Unfortunately, much of the money spent online is being spent unwisely. Back in 1998, one thousand page impressions – or pairs of eyeballs looking at your ad – cost £35.

Today they can be bought for around a tenth of that price. The problem isn’t that banner ads were necessarily an especially bad way of advertising, it’s that their (in)effectiveness was too easy to monitor. You could see how many people were responding to your call to action by simply counting the number of click throughs – invariably a miniscule fraction of number of impressions.

The internet has become one of the most important mainstream media platforms, but in terms of effective marketing, not much has changed. For every company that restricts its digital activity to little more than a static website and a bit of SEO there's another spending huge amounts on an ineffective campaign.

The rewards for getting it right are huge. There is a great deal of misinformation about new media, but the irony is that online is arguably the best communications channel there is. The audience available is huge, campaigns can be highly targeted, it offers transparency and a greater return on investment than traditional methods of promotion through declining offline media outlets.

In short, if you're not satisfied with your online marketing you should talk to us. We don’t just build websites, we also build very effective online campaigns. We can help you to grow your market share as well as your profile or even take you into completely new markets.